Cameron Olthuis

Someone from a well known search marketing firm told one of my friends last week “to get top rankings on Google you need to have at least 60 pages of content”. When I heard this I started laughing. Who would come up with something like that? And does this person actually believe it themselves? If you happen to be one of the people spreading these nasty rumors please stop.

This goes hand in hand with a couple of posts from Matt Cutts: Here, Here, and Here.

No matter what anyone tells you there is no cookie cutter approach for SEO. The number of pages it takes to rank well for one keyword is different than another. It might take you 10 pages and it might take you 5000. But wait, is that really the point? No! The point is that it doesn’t matter how many pages you have, it has nothing to do with your rankings. The search engines don’t look at your site and say “example.com has 300 pages of content, lets give him position #2 this month”. What they do look at is the whole picture.

It’s true that content is a big part of SEO, but that doesn’t mean there is any magic formula for the number of pages you should have. Yes, one of the things you need is some well written and unique content, but like I always say make sure it’s best for your user first. Don’t just add content for content sake, add it because it provides a value to your site.

Bottom line is that your page count doesn’t directly affect your rankings. You won’t rank better than your competition just because you have more content pages.

Don’t believe the hype crap.