Cameron Olthuis

In addition to helping your web site get good rankings in the first place your title tags need to entice users to actually click your listing. Your title tags are a selling point that shouldn’t be overlooked.

Getting top rankings in the search engines is one thing, getting the user to click on your listing is another. Just because your site comes up in the top of the search engine result pages (SERPs) doesn’t mean anyone is going to click through. What sets your title apart from the others? Believe me, if they don’t see something they like you’re going to get passed up. It doesn’t really matter if your ranked #1, 2, or #50, if they’re not sold by your title they’ll go with someone else.

Make sure this is taken into consideration when you’re first writing your titles. These are last thing you want to change once you’ve got good rankings, it’s a big risk you don’t want (or need) to take.

This also applies to your Meta description tag, as they often show up just below your title in the search results.