Cameron Olthuis

I came across this article tonight that’s plugging a new one way backlinking service from Content Relay.

Thus, the company (ContentRelay.com) has launched a new website which enables webmasters to generate one-way links to their website by providing other webmasters with content to publish on their website.

At fist glance this seems like a great idea, but here’s the problem. Just like every other backlinking method this is going to get abused by the spammers. Once they (the spammers) realize all their other linking techniques no longer work they’ll turn to this and begin abusing it, until the point where Google and others start penalizing for it. Once that happens the links we’ve all been working so hard to earn will start to be de-valued. In addition the web will start being filled with crappy content that serves as nothing more than a shameless plug for PPC (Pills, Porn, Casinos).

The other problem I can see happening is content theft. What’s going to stop others from stealing content and trying to pass it off as their own just to get another link?

Let’s just stick to earning inbound links the hard but ethical way, writing & creating powerful content that benefits others and gives them reason to share with the world without getting anything in return.