Balance The User and The Search Engine
The game is still the same. It’s still about good search engine placement. It’s just the way you win the game that’s changing.
I came across a great quote today from Stuntdubl…
We are not optimizing *for* search engines. We are optimizing for PEOPLE to find us THROUGH search engines!
This is pretty much exactly when I meant when I said 2006 is The Year of the User.
The SEO game is getting tougher every year. Now it means optimizing for both the users and search engines. Building the best user experience for any given niche is what’s going to accomplish this. The best user experiences will be because of the best content, which inturn will provide the best link love. Capitalizing on the aforementioned is key. Over optimizing for the search engines isn’t.
I guess you could say that user experience alone isn’t enough, you have to make the search engines realize it too.
Agree? Disagree?
Cameron Olthuis is the Founder of
I completely agree!