Cameron Olthuis

Paul Beelen has a written a very good whitepaper called Advertising 2.0. Paul talks about the influence that new media, blogs, and the social internet has on advertising and marketing in the participation age.

A very good read!

Advertising, Marketing, Blog, RSS

Yet some of the bigger, more well know seo firms continue using them. Here’s my response to one of the emails I got tonight. It’s easy to spot the big firms when they use the company name on the email address. e.g. companyname@domain.com. My response is in italics.

— Name Blocked wrote:

Hello,

My name is Blocked. I am seeking out possible link partners that our visitors would be interesting in seeing. I’ve found cameronolthuis.com to be a very good fit. I have already gone ahead and added your link to our website at: http://www.domain.com

I am contacting you to see if it is ok to have done so. Also, I would like to ask if you would mind linking back to us? If so, please use the linking details below and send me the location of our link on your website. If not, I will remove your link in 30 days.

Here is our linking details:

Spam Spam
URL: http://www.domain.com

We’ve got several PR6 and 7 websites, so we expect this site to become at least a PR5 within 1 month and will eventually become a 6 or 7 in 2-3 months.

I hope this can be a way for us to benefit our visitors with excellent content.

Hope to hear from you soon.
Name
http://www.domain.com

XXXX,

Camerno Olthuis.

For all the other spammers that email me daily requesting link exchanges… I’m a very generous linker but only if you have something worth linking to.

I came across a great post the other day titled “Internet Marketing 101″ . This is an absolute must read for any SEO, Marketer, Designer, Owner, or those looking to get into one of the above. In this entry Ian McAnerin has laid out 10 great tips that are essential, yet often overlooked.

My favorite…

7. Write The Copy. This copy should achieve the goals that you have outlined a) it should speak to your target audience in terms they understand b) convey the message you have chosen c) use keywords that are appropriate to the audience and the message and d) convince/lead the visitor to convert.

Copy is one of the most important pieces of your site. It doesn’t matter how much traffic you bring to your site, if the users don’t convert it’s all pointless. With the popularity of SEO these days there’s so many sites with poorly written copy, either they write for the search engines or they just don’t take the time to write good copy. Writing copy is one area that you should never skimp on, it’s just so important! And let’s not forget, it’s the good copy, also called good content that gives the good link juice.

Internet Marketing, SEO, Copy Writing

This entry isn’t about optimizing for blog search engines, it’s about using blog search engines as a powerful tool for your SEO. We all know that link building is an important part of SEO, some say the most important part. If you start optimizing for blog SE’s and using them as link building tools you’ll start building the right kind of links, natural ones.

Tonight I attented a search engine optimization meet for the San Diego SEO group. It’s the first one I’ve been to since I moved here. It was a good mix of beginner and advanced SEO’s, which makes the questions and conversations great. If you live in the area you should consider coming out. Anyways, we talked a lot about blogs and blog search engines tonight and I wanted to add to a point I’d made during the meet.

Blog engines are a great way to build links. If you write a blog, either personal or business related, you need to start learning and focusing on optimizing for blog SE’s. The reason this works so well is because of the people using theses engines, which just happen to be bloggers themselves, the kind of people you want reading your blog, provided you write good stuff.

If other bloggers come across your site, and like what you say, chances are they will link to you either now or maybe sometime in the future. And these are the exact type of links you want, natural links. They’re natural because people are linking to you on their own free will, without you directly asking. These are the best kind of links you can have, authorative sites throwing your link inside great content. You also get a lot of traffic from these links.

Some great things you should keep in mind for optimizing for blog search engines…

1) Make sure you ping all the engines everytime you write something new. This tells them you have fresh new content. Now that they know you have new content the’ll spider your site and index it.

2) Technorati tags. I’ve just recently started using Technorati tags on my SEO related entries and I’ve actually noticed a fair amount of traffic coming from Technorati ,. Maybe 10-20 people with each new entry, but this traffic is targeted those 10-20 people are all you need. And that number will just continue to go up with the popularity of blogs.

3) Add links at the bottom of your post that let’s your readers submit you to Digg, Delicious, or Blinklist.

4) Write good content others will link to. This is the most important of all. If your content sucks then all this is a waste of time, because no one will link to you anyways. Write good, unique content that others both enjoy and find useful and you’ll start building links at a rapid pace. This is also called “link baiting”, one of the best ways of link building.

5) Continue learning how these blog search engines work and how to best optimize for them. I don’t pretend to know everything, there’s a lot of good information out there on this subject so keep researching. Google is your friend.

SEO, Blog, Blogging

Dear Tech Support:

A Troubled User

Dear Troubled User:

This is a very common problem that men complain about.

Many people upgrade from Girlfriend 7.0 to Wife 1.0, thinking that it is just a Utilities and Entertainment program. Wife 1.0 is an OPERATING SYSTEM and is designed by its Creator to run EVERYTHING!!! It is also impossible to delete Wife 1.0 and to return to Girlfriend 7.0. It is impossible to uninstall, or purge the program files from the system once installed.

You cannot go back to Girlfriend 7.0 because Wife 1.0 is designed to not allow this. Look in your Wife 1.0 manual under Warnings-Alimony-Child Support. I recommend that you keep Wife1.0 and work on improving the situation. I suggest installing the background application “Yes Dear” to alleviate software augmentation.

The best course of action is to enter the command C:\APOLOGIZE because ultimately you will have to give the APOLOGIZE command before the system will return to normal anyway.

Wife 1.0 is a great program, but it tends to be very high maintenance. Wife 1.0 comes with several support programs, such as Clean and Sweep 3.0, Cook It 1.5 and Do Bills 4.2.

However, be very careful how you use these programs. Improper use will cause the system to launch the program Nag Nag 9.5. Once this happens, the only way to improve the performance of Wife 1.0 is to purchase additional software. I recommend Flowers 2.1 and Diamonds 5.0 !

WARNING!!! DO NOT, under any circumstances, install Secretary With Short Skirt 3.3. This application is not supported by Wife 1.0 and will cause irreversible damage to the operating system.

Best of luck,