Cameron Olthuis

I came across a great post the other day titled “Internet Marketing 101″ . This is an absolute must read for any SEO, Marketer, Designer, Owner, or those looking to get into one of the above. In this entry Ian McAnerin has laid out 10 great tips that are essential, yet often overlooked.

My favorite…

7. Write The Copy. This copy should achieve the goals that you have outlined a) it should speak to your target audience in terms they understand b) convey the message you have chosen c) use keywords that are appropriate to the audience and the message and d) convince/lead the visitor to convert.

Copy is one of the most important pieces of your site. It doesn’t matter how much traffic you bring to your site, if the users don’t convert it’s all pointless. With the popularity of SEO these days there’s so many sites with poorly written copy, either they write for the search engines or they just don’t take the time to write good copy. Writing copy is one area that you should never skimp on, it’s just so important! And let’s not forget, it’s the good copy, also called good content that gives the good link juice.

Internet Marketing, SEO, Copy Writing