Mass Reciprocal Linking is Dead
Yet some of the bigger, more well know seo firms continue using them. Here’s my response to one of the emails I got tonight. It’s easy to spot the big firms when they use the company name on the email address. e.g. companyname@domain.com. My response is in italics.
— Name Blocked
Hello,
My name is Blocked. I am seeking out possible link partners that our visitors would be interesting in seeing. I’ve found cameronolthuis.com to be a very good fit. I have already gone ahead and added your link to our website at: http://www.domain.com
I am contacting you to see if it is ok to have done so. Also, I would like to ask if you would mind linking back to us? If so, please use the linking details below and send me the location of our link on your website. If not, I will remove your link in 30 days.
Here is our linking details:
Spam Spam
URL: http://www.domain.com
We’ve got several PR6 and 7 websites, so we expect this site to become at least a PR5 within 1 month and will eventually become a 6 or 7 in 2-3 months.
I hope this can be a way for us to benefit our visitors with excellent content.
Hope to hear from you soon.
Name
http://www.domain.com
XXXX,
Thanks for contacting me. I’m flattered that you have decided to add my link to your site. However, you should have only done so if you thought I truely offered something valuable to your visitors. If you don’t think my site offers value you can remove it now instead of 30 days.
I’m sorry but I don’t belive in mass link exchanges. At this time I don’t see anything on your site that would be valuable for my readers, because of this I regret that I will not link to you.
If your interested in learning more about ethical seo techniques then I suggest you read my blog and the many others like it. You will certainly learn some valuable seo information that will help improve the rankings of your site. Unfortunately mass reciprocal linking is not one of those ways.
Best of luck!
Camerno Olthuis.
For all the other spammers that email me daily requesting link exchanges… I’m a very generous linker but only if you have something worth linking to.

Cameron Olthuis is the Founder of