SEO and Blog Search Engines
This entry isn’t about optimizing for blog search engines, it’s about using blog search engines as a powerful tool for your SEO. We all know that link building is an important part of SEO, some say the most important part. If you start optimizing for blog SE’s and using them as link building tools you’ll start building the right kind of links, natural ones.
Tonight I attented a search engine optimization meet for the San Diego SEO group. It’s the first one I’ve been to since I moved here. It was a good mix of beginner and advanced SEO’s, which makes the questions and conversations great. If you live in the area you should consider coming out. Anyways, we talked a lot about blogs and blog search engines tonight and I wanted to add to a point I’d made during the meet.
Blog engines are a great way to build links. If you write a blog, either personal or business related, you need to start learning and focusing on optimizing for blog SE’s. The reason this works so well is because of the people using theses engines, which just happen to be bloggers themselves, the kind of people you want reading your blog, provided you write good stuff.
If other bloggers come across your site, and like what you say, chances are they will link to you either now or maybe sometime in the future. And these are the exact type of links you want, natural links. They’re natural because people are linking to you on their own free will, without you directly asking. These are the best kind of links you can have, authorative sites throwing your link inside great content. You also get a lot of traffic from these links.
Some great things you should keep in mind for optimizing for blog search engines…
1) Make sure you ping all the engines everytime you write something new. This tells them you have fresh new content. Now that they know you have new content the’ll spider your site and index it.
2) Technorati tags. I’ve just recently started using Technorati tags on my SEO related entries and I’ve actually noticed a fair amount of traffic coming from Technorati ,. Maybe 10-20 people with each new entry, but this traffic is targeted those 10-20 people are all you need. And that number will just continue to go up with the popularity of blogs.
3) Add links at the bottom of your post that let’s your readers submit you to Digg, Delicious, or Blinklist.
4) Write good content others will link to. This is the most important of all. If your content sucks then all this is a waste of time, because no one will link to you anyways. Write good, unique content that others both enjoy and find useful and you’ll start building links at a rapid pace. This is also called “link baiting”, one of the best ways of link building.
5) Continue learning how these blog search engines work and how to best optimize for them. I don’t pretend to know everything, there’s a lot of good information out there on this subject so keep researching. Google is your friend.
Cameron Olthuis is the Founder of