Around the web. 4-10-2006
Jeremy Zawodny throws SEO and Google Base into the boxing ring.
Is my money better spent on Search Engine Optimization techniques and advertising, or should I be paying someone to build tools that make it easy to get my data loaded directly into Google Base (and kept up-to-date)?
Personally I don’t care much for Google Base but I am prepared for this to happen. You should be too, chances are Google Base results will be showing up in the SERPs soon. I sure hope it doesn’t happen though, it will plague the results.
Rand says that links are taking awhile to get credit.
On a recent project in which SEOmoz did some serious down-and-dirty link building, we found that it was not until 10 weeks after our efforts had begun that the rankings showed progress.
I’m tracking this right now with my recent digg, I got a ton of good inbounds from it. I’ve noticed a lot more people coming from MSN and Yahoo, but haven’t noticed much from Google. Then again I’ve only had this blog since last November, I could still be slightly boxed. That and haven’t done a minute of seo work on it. I’ll keep you up to date on what I notice as time goes on.
Great RSS hack - Thanks Steve. Keep the RSS coming.
Quit worrying about leaking your Google PageRank. - Seen this question a lot in the forums lately. It’s better to generous with them.
Todd asks if we can start SEO 2.0? I love his idea here.
SEO 2.0 will never over-hype expectations, make false promises, or sell services without discussing risks or educating clients. SEO 2.0 will have a fundamental understanding of design, conversion, technology, webservers, business, psychology, PPC, shopping feeds, affiliate marketing, economics, and other broad principles to apply to more than just higher search rankings, but to making businesses better.
It’s already been rebranded, we’re just waiting for the name. What I mean is - Search engine marketing is already improving like crazy. I think the good SEOs(Todd, you’re one of them) have always done what Todd’s suggesting, it’s just that the engines are finally starting to figure out how to gid rid of the junk. You still have to be good to be good. SEO 2.0 is more about the changes in the buzz words.
Effect of domain name expiration & change of ownership - I’ve really been following this one like crazy lately. Here’s to hoping Barry will get a response for the SE’s.
Keyword domain names suck for branding - Speaking of domain names. Here’s a good read about why it’s important to use brandable domain names vs keyword domain names. The optimization is easier in my opinion with a brandable domain anyways. I would much rather work with a cool domain name.
Cameron Olthuis is the Founder of
Update: I forgot to bold the link to SEO 2.0.
Make sure you check that one out. Even if he is poking fun it’s still true.