Cameron Olthuis

Yes and no. There’s been some discussion today about whether or not SEO is easy. In my opinion SEO is easy, or at least understanding the basic concepts are easy. It’s common sense. Implementing the concepts and techniques is a whole other story and that’s where it becomes difficult. It’s the reason why there’s professional SEO’s and why it’s often a very costly service. Just like anything SEO takes years of experience to become good at. Sure the basic principles are easy to grasp but there’s more to it than that.

So why do I think it’s easy? Maybe SEO is just one of those things that comes easily for me. But I personally just think it’s just something that’s really simple to grasp. Now don’t get me wrong, I’m not saying that anyone can just go out there today, create a website, and appear at the top of the SERPs. But I do think it’s something that anyone can learn if they put in the time and effort. The concepts are easy but the devil is in the details.

There’s 4 basic principles for SEO; research, content, links, and spiderability. If you effectively implement all of these into your SEO strategy you will have a great shot at giving your website high visibility in the search engines. We’ll go into detail on these 4 principles in another post.