Cameron Olthuis

… using Marketing 2.0 as a powerful tool in your SEO bag of tricks.

Wendy’s recently created a profile on MySpace for that square hamburger character from their television commercials. This character ended up with 90,000 friends shortly after joining the MySpace community and got the eyes of thousands, if not millions of people. Wendy’s was able to get this many eyes for absolutely no charge and also got coverage from bloggers and journalists for this.

Can you imagine what this did for their search engine optimization? I bet they’ll get at least 25,000 - 50,000 backlinks from doing this. Good links too. Links from authorative blogs, news sites, and other places that they’ll show up in natural content.

Just the amount of eyeballs you get to your site from buzz marketing is awesome. Millions of eyes without even taking into the account the search engine rankings that will follow. I bet this is more than what most average SEO companies can do period.

Combined with SEO there’s no doubt these marketing techniques are a very powerful force, easily the most effective marketing you can do online today. Can you imagine the SEO damage you can do when you leverage social media, web 2.0, and other viral marketing techniques together. If you’re not doing this as part of your whole search engine optimization then you’re missing the bus.

This is why Internet marketing for web 2.0 type sites is so fun and effective right now.

SEO, Linkbait, Link Building, Viral Marketing