One Click Easy

What makes MySpace and You Tube so popular?

YouTube and MySpace are runaway hits because they combine two attributes rarely found together in tech products. They’re easy to use, and they don’t tell you what to do.

The Article is a great read. It says, MySpace and You Tube are popular because…

1) Everything is one click easy.
2) They get out of the way and the let users do what they want.
3) No extra software to install.

One of the most basic rules of usability is don’t make you users think. Everything should be obvious and it just needs to work without making your users think.

Make everything one click easy.

One Comment

  1. El Ruso » KISS principle in MySpace and YouTube on May 13th, 2006

    […] Cameron Olthuis points to a great article on Slate explores the reasons for popularity common to both MySpace and YouTube: I’ve got a different theory. YouTube and MySpace are runaway hits because they combine two attributes rarely found together in tech products. They’re easy to use, and they don’t tell you what to do. […]

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