Last night I posted on page views as a business model and why I think it will work this time around. This morning I stumbled across a new twist on page views.
The Huckin’ Chicken is a viral marketing site setup by Burger King. The site features the Burger King chicken mascot performing stunts on a dirt bike. Here’s the twist, the videos are locked for viewing and as the site gets more visitors then videos are unlocked, and the stunts keep getting better and better.
This is a very clever take on marketing 2.0 to encourage page views. However, the Huckin’ Chicken is missing a few key elements. For example, they should have an RSS feed to notify us when new videos are viewable. This would encourage more return visits that they will otherwise be missing out on.
Will we continue see more stuff like this? Absolutely, I think it’s a fantastic idea and we will definitely continue to see more viral videos like this. It’s an extremely inexpensive form of branding. However, these marketing techniques won’t work if they’re directly tied to ad revenue, you can’t just slap something like this up with some ads and expect it to work. Those that try will fail miserably.