Cameron Olthuis

When you think of branding techniques search engine marketing is probably the last thing that comes to mind. It’s unfortunate though, because branding through search marketing is very effective and valuable. Do I really need to point out the obvious that anytime a search query is performed for kewords realted to your brand you need to show up. It’s an opportunity that a lot of companies both big and small are missing out on.

Even if you’re not selling products on your website you still want as much targeted traffic as possible, otherwise there’s no point in having one. I can’t think of a better vehicle to bring that traffic besides search engines.