Is YouTube the Future?
Leo Burnett is saying that YouTube is the advertising model of the future.
The viral, interactive and community-led nature of the free video-sharing site make it the ideal platform for ads and marketing, said Mark Tutssel, worldwide chief creative officer at the Leo Burnett ad agency…
…YouTube has a greater reach among some US audiences than music broadcaster MTV.
Push vs. Pull. Who wins?
Update: Steve Rubel says that NBC is hooking up with You Tube to run promos.
Cameron Olthuis is the Founder of
I certainly hope not. The videos posted on that site are unviewable and pixellated and complete cra–ahem–garbage. It’s not too hard to get free webspace (or paid) yourself and host the video without resizing it to a resolution that it can’t even been seen.
Good point, the video quality is awful on You Tube. You Tube is good because of all the eyeballs. An advertiser can get his message out to hundreds of thousands of people very easily, it’s not so easy if you setup your own site for it.
Also, the bigger point of the post was that it’s better for advertisers to reach consumers via pull vs. push. No one likes being interupted with advertising messages (pushed on us).
I waste so much time every day at YouTube. I agree that the quality of the videos are lacking.
P.S. Great blog design/layout Cameron
Thanks Noah!
The advertisers sure are loving the youtube thing, panasonic is doing a film festival, NBC doing a “the office” promo competition, and even sony is doing one for bloggers to submit their videos to go to “comic-con”
http://blog.experiencecurve.com/archives/more-youtube-panasonic-film-festival-nbc-the-office-promo
IMHO most advertisers still have the “eyballs” mentality, they are not quite getting the engagement aspect of it. My favorite story on youtube was the “nobodys watching” pilot that never aired, and yet ended up getting watched a tonne on youtube. It was clever, original, different, which is why the network didn’t air it, but that stuff does well on the “long tail”.