Page Views as a Business Model
There’s been some discussion lately on how a lot of the new Web 2.0 sites are relying on page views as a business model. Richard Macmanus says…
the fundamental reason why ‘Web 2.0′ is (dare I say it) in bubble phase right now. It’s the exact same reason the Dot Com bubble occured - Page Views
Only this time around it’s much easier to effectively track ROI. Most companies won’t waste ad dollars if they aren’t producing results, so the bubble (which I’d argue there isn’t one) is going to be harder to pop this time around. We learned our lessons.
As long as the ads continue to work there’s going to be a place for this business model. I say bring on the page views. My only concern is that some of these new companies are banking on a unrealistic CPM range.
Cameron Olthuis is the Founder of