Widget Marketing is HeatingUp

June 24th, 2006
5 Comments

Widget marketing is really starting to heatup. Today, TechCrunch announced that Hugh Macleaod of Gapingvoid fame has launched blog widgets, you can now show his daily cartoons on your website.

Fergus Burns says… A new space is beginning to develop - widget marketing.

Led initially be desktop widget services such as konfabulator, we are now seeing tons of services supporting widgets/gadgets - especially in social media applications (typepad, wordpress, myspace, aimpages, netvibes, etc).

Widgets are great marketing tools. They give you free exposure and improve the user experience (or sometimes not). They can also be used for SEO, they’re great for building inbound links.

Many companies are missing out on the potential of widget marketing, but there is a right and wrong way to use them.

Posted in: Social Media Marketing, Widgets.
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5 Comments

  1. Will McInnes on June 27th, 2006

    Definitely is heating up Cameron - some friends of ours are working on a start up business in this exact space. They’re called Snipperoo: http://www.snipperoo.com/

  2. Cameron on June 27th, 2006

    Yeah, I know Snipperoo well, I’ve been watching them for awhile now.

  3. rohit on August 2nd, 2006

    I definitely agree that widget marketing will be a space to watch and you are absolutely right that there is a right and wrong way to use it. You might be interested in a related post on my blog about this at http://rohitbhargava.typepad.com/weblog/2006/06/widget_marketin.html.

  4. Karl Long » Blog Archive » Why Social Media Kills The Competition - Yelp.com Case on August 9th, 2006

    […] Help people share their good work through widgets and other embedable code (widget marketing or picture in picture marketing) […]

  5. Fergus Burns on August 18th, 2006

    Hi Cameron

    Thanks for the mention - much appreciated.

    Now hooked on your blog….

    Best Regards
    Fergus

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