Burger King: King of Viral Marketing
Burger King loves their viral marketing, they just can’t get enough. Today I came across a new site that BK put up where a puppet king dances to different musical beats. You can then email the videos to your friends. These videos are pretty fun and I can see them really being a hit.
I first wrote about BK a few weeks ago when they launched the Huckin’ Chicken web site, it features videos of the chicken mascot performing stunts on a dirt bike, better videos unlock after a certain number of page views. This isn’t the first experience BK’s had with viral marketing either, there’s also the infamous Subservient Chicken site.
Burger King is doing a great job with viral marketing. These sites are also great examples of what we call “linkbait” in the SEO industry. That basically means these type of sites bait people into linking to them. I guess the question is how many more customers is this bringing in?
Cameron Olthuis is the Founder of
Good point. While its all fun and games I sometimes find myself forgetting that they want me to eat at Burger King. The ads are hits and can be pretty funny but sometimes I dont think they send a very clear message.
That’s one of the problems with some viral marketing - once you start pushing the sale it’s no longer something you want to spread.