Coke Can’t Think For Themselves
Coke, who orginally didn’t want the free advertising from the Diet Coke/Mentos videos is now copying Mentos, who has been “tickled pink” from the beginning.
Mentos, who quite obviously understands and loves viral marketing, announced their Mentos Gyser Video Contest the other day. Now Coke is doing the exact same thing. **yawn*
Mentos is setting a great example by embracing the new mediums and executing quickly. Coke is doing a great job of showing that they’re unoriginal and will only come around after they’ve been smacked around a little, I guess that’s better than Paramount who responds with their attack dog lawyers.
Cameron Olthuis is the Founder of
mentos i guess isnt just the fresh maker but the fresh marketer
ha! I like that! If only I was creative enough to use that in my post
[…] Now we know why Coke reacted in such a blase fashion when all those Diet Coke/Mentos videos made the rounds. They didn’t want to hype something that might take away publicity from them doing the exact same thing Mentos. … # Cameron Olthuis / Coke Can’t Think For Themselves […]