Pork Redemption
Last week there was a big uproar when the National Pork Board threatened Jennifer Laycock with a cease & desist letter for the use of “The Other White Milk” on one of her shirts. They felt that she was infringing on their trademark for “The Other White Meat”. Hundreds of people blogged about the story and several others sent angry letters to the National Pork Board letting them know how ridiculous they were acting.
Just a week later I am happy to see that the National Pork Board has not only apologized to Jennifer but their employees are also conducting a fund raiser on behalf of Mother’s Milk Bank. Kudos to the NPB for stepping up the plate, admitting their mistake, and taking it one step further by helping a related non-profit organization. Kudos to those who supported Jennifer as well. Bacon for breakfast sounds good tomorrow.
Cameron Olthuis is the Founder of
Yet another case study in excrutiatingly bad handling of online PR. The ‘how-to’ and ‘how-NOT-to’ are now well proven and known amongst us - online marketing professionals. We just need to get in front of these organisations and be educating them about the new ways.
They’ll get there. Eventually.
The National Pork Board should just come out with some “Got Pork?” ads and call it even.