Cameron Olthuis

Digg - Who needs Digg anymore? With the right kind of content, leveraging Reddit/Del.icio.us/SU can bring better results than the average Digg. We’ve done a few recent linkbait pieces for a client that have generated well over 2000 links, all without a single Digg. It all depends on the content… after a few mediocre Digg attempts, we took a serious look at the content strategy, changed it up, and haven’t looked back. Social news strategies have been changing dramatically lately with all the changes Digg has undergone. Time to adapt or fall by the wayside.

Sock Puppets - My friend Michael ‘Graywolf’ Gray has a great post about being more entertaining than a sock puppet. The post is really about is engaging and entertaining users through social media. I don’t really want to get involved in the drama this post is centralized around and once you read Graywolf’s post you’ll be up to date anyways. The point is that you really need to understand this (social media) medium if you want to play in it. Read the post and you’ll see the two great examples, one understands this medium and one doesn’t. Nice to see an SEO lay the smackdown on social media experts…. social media outside of linkbait.