Cameron Olthuis

I am reading a great post about not selling out on your blog that I found through a post on Shoe’s blog. It’s something that I feel compelled to write about because it’s something I’ve struggled with ever since starting this blog 3 years ago. For the longest time, since people started reading this blog, I felt that I needed to please my readers and write things I thought they would be interested in. I have a mix of readers who are professional colleagues as well as personal friends and family. Who can I possibly please both audiences? I tried once, and it burned me out really fast.

Then one day, a light went off in my head and I thought… You know what, I don’t want my main focus to be building traffic, or increasing RSS readers, or any of that. Screw that stuff. This blog has my name on it and I just want to keep it real and write about things I want to write about and as often as I want to write about them. Sometimes that means I’m writing about stuff that relates to my career and sometimes that means I write about surfing, or taking a vacation, or whatever.

I honestly don’t care if this blog ever makes a cent, that’s not my intention with it. I don’t care if people read it or not. If you do want to read it, that’s great. I am stoked on that. But just be warned that I’m going to write what I want to write about - and they might not be exactly what you want to read about.

My traffic and RSS subscribers stopped increasing on this site a long time ago. And that’s just perfectly cool with me. I have enough other sites that I work my ass off on to increase traffic. This is my personal outlet and that’s they way it will always be.