VP, Search & Social Strategies: CBS Interactive
Advisor: Various Startups
Director, Audience Development: Clicker (acquired by CBS)
Founder & President: Factive Media
Co-Founder: Performa Media
I am currently the VP, Search & Social Strategies at CBS Interactive. I am responsible for leading the company's audience development strategy across our portfolio of large Internet brands which include; CNET, CBS Sports, CBS News, CBS.com, Last.fm, and many others.
Previously, I was Director of Audience Development at Clicker where I was responsible for building a large media audience and leading the traffic acquisition strategy through SEO, Social Media, and other Internet Marketing efforts. Clicker was acquired by CBS in March 2011 in which I played an integral role.
I am also the Founder of Performa Media, a lead generation and performance marketing company and Factive Media, an SEO agency that specializes in high quality content and link building. In addition, I actively work on my own personal web projects and invest in and advise other VC-backed Internet companies. I often speak at industry events and write for several well-respected publications.
Previously I was a Managing Partner and Director of Marketing at ACS where I was responsible for crafting the online marketing strategies for both ACS's clients and our own products.
Some of the clients I have worked with include: MTV, GMAC, HP, Samsung, and Del Taco to name a few.
I love to surf, ski, ride motorcycles and most other adventurous activities. I also love spending time and having great experiences with my two gorgeous daughters.